Mats Carpenter

I am the “M” in AM System and have been part of the company since day one.

Sales is my area, primarily towards new customers, and I’m passionate about solving their challenges and demonstrating how our solutions create real value. Between 2021 and 2024, I helped some of our customers migrate their maintenance systems to our sister company, Mainter.

Traditional education wasn’t really my thing. Instead, at 17, I started my first company with my brother, which marked the beginning of my entrepreneurial journey. The best part of my job at AM System is the customer interaction—seeing how our platform makes a difference, simplifies their daily work, and helps them save both time and money.

Family is a huge part of my life. With four sons, there’s a lot of cooking involved, which I really enjoy—especially when I get to cook over an open fire. I also love being creative with whatever’s in the fridge. Recently, we built a sauna by the water, and I’m looking forward to making good use of it. We also enjoy traveling, and hopefully, we’ll do more of that in the future.

Fun facts

• I unexpectedly met my wife in Malå, of all places. She’s from Smögen, so now we enjoy the best of both worlds - Norrland and the West Coast - all year round.
• One of the biggest and most unexpected turns in my life was growing our family. First, we had one son, then twin boys, and finally, a fourth little guy.