Johannes Eriksson

Head of Sales & Marketing

I like to say I have a bit of a Pippi Longstocking mentality, which means I tend to think, “I haven’t tried this before, so I should be able to do it.”

So, what do I do at AM System, where I confidently try things I haven’t done before? Well, I work as Head of Sales & Marketing, responsible for our sales and marketing operations – everything from our sales and marketing processes to key metrics and specific projects. Among other things, I have led the implementation of HubSpot and managed the launch of a new website (and yes, I definitely thought, “I haven’t tried this before, so I should be able to do it”). Beefore AM System, I worked with SaaS sales and also on the marketing team of a major dairy company.

The best part of my job is the variety – no two days are the same. I get to combine my passion for sales, marketing, and data, which makes my work both exciting and rewarding.

Outside of work, I live an active life. I enjoy strength training, running, mountain biking, skiing, and CrossFit. My family means everything to me, and we love spending time in the woods with our dogs, hiking in the mountains, and foraging for mushrooms. Nature is where I recharge.

Fun facts

  • Once walked the catwalk as a hair model in London at an international hairdressing competition.
  • A true competitor at heart—I get fired up by all kinds of challenges.
  • Before turning 20, I had broken more bones than anyone probably should in a lifetime.